Marketing and Branding as a Core Activity

Here we look at the Weekly Core Activity of Marketing the practice.

Additional posts:

Marketing during the Start-Up
Marketing issues that come with Growth

Developing Referrer Relationships

Whenever a clinician makes contact with a new referral person, that clinician becomes the point person for our relationship with that referrer. I am using the term “point person” in […]

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Creating demand by marketing

Practices succeed when they market services to the community they reside in a consistent, congruent, and appealing way. But creating demand by marketing does not come natural to many of […]

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