Additional posts:
Marketing during the Start-Up
Marketing issues that come with Growth
How to grow consistent community marketing: Community Connection Plan
For the first 20 years of my practice, we struggled with our marketing our mental health practice. We needed to find a community marketing system that we all could embrace […]
Push and pull marketing for mental health
Professional marketers talk about two types of marketing, push and pull marketing. Let’s start with some definitions. Push marketing A push strategy involves promoting your services directly to the customer […]
Connecting therapists with each other: An interview with David Klow
David Klow, the founder of Skylight Counseling Center, has a unique way of connecting therapists with each other. I first heard about his “Therapist on Tap” events via his email […]
Social media builds practices: An interview with Dr. Kelly Flanagan
There are questions about whether using social media builds practices. I weigh in on the topic here. Following is an email interview with Dr. Kelly Flanagan, a friend and practice […]
Developing deeper referrer relationships: How to broaden your reach
Whenever a clinician begins a new referrer relationship, that clinician becomes the point person for that connection. And we want the clinician to nurture that referrer relationship until the point […]
How to convert solid referral relationships into fan clubs
You have identified a prospective referrer and have begun to build that referral relationship. What do you actually want to say in that first meeting? What is your objective in […]
The benefits of creating demand in your community
Creating demand needs to be a constant focus when starting a practice. When any service is in demand, people are generally willing to pay more for it. Furthermore, they tolerate […]
Weekly business demand #5: Planning marketing
Marketing does not need to be done every day. . . but therein lies the trouble. We cannot ignore daily chores like scheduling, doing therapy, billing, and collecting. We know […]
A marketing video on a practice-wide marketing system
This marketing video lays out some of the details of how we developed a systematic way of marketing a mental health practice to the community. It includes a low-key method […]
Creating demand by marketing
Practices succeed when they market services to the community they reside in a consistent, congruent, and appealing way. But creating demand by marketing does not come natural to many of […]
Spectacular belly flops in marketing
Me doing a belly flop: I approach the diving board with enthusiasm and commitment. I bounce high into the air, reaching the apex of my dive only to suddenly realize […]
Types of marketing: What works for you?
The types of marketing that are used today has gotten more complex with the advent of the internet. When I began is was all about getting to actually meet people […]