Additional posts:
Marketing during the Start-Up
Marketing as a Core Activity
Make new plans guaranteed to overcome stalled marketing
If stalled marketing is holding back the growth of your practice, you have come to the right place. From 2004 through 2006, my organization had flattened out. We did not […]
How to use everything to reinforce your branding messages
There are aspects of your practice that offer prospective clients the branding message of your mental health practice. It may be a positive or a negative message, but it is there […]
Growing pains: Outgrowing your brand and how to fix it
Over the years of growing our practice, we found ourselves outgrowing our brand. My practice started as a partnership–until my partner took a university job. Then it was just me–until […]
5 best marketing favorites in psychotherapy practice
I presented a workshop at a hospital on practice development. I had just gone over our marketing favorites when a participant raised her hand. She said, “Yes, I get that […]
Rainmaker Lessons: Staying optimistic when marketing
In Ford Harding’s book about those who are super salespersons, he talks about “enthusiasm” as a key characteristic possessed by these rainmakers. (Ford Harding (2006), Creating rainmakers: The manager’s guide […]