Additional posts:
Marketing during the Start-Up
Marketing as a Core Activity
Growing pains: Outgrowing your brand and how to fix it
Over the years of growing our practice, we found ourselves outgrowing our brand. My practice started as a partnership–until my partner took a university job. Then it was just me–until […]
Connecting therapists with each other: An interview with David Klow
David Klow, the founder of Skylight Counseling Center, has a unique way of connecting therapists with each other. I first heard about his “Therapist on Tap” events via his email […]
Social media builds practices: An interview with Dr. Kelly Flanagan
There are questions about whether using social media builds practices. I weigh in on the topic here. Following is an email interview with Dr. Kelly Flanagan, a friend and practice […]
Branding: A name, some services, and how the dream becomes real
There are many misconceptions about what branding is. Usually, the first thing that comes to mind is a name, a sign, a logo, or a design used in marketing materials. […]