Managing Marketing

Business success relies on managing marketing all of the time, whether busy or not. Unfortunately we often ignore consistent marketing until we do not have enough referrals to keep ourselves busy. Only then does the urgency of consistent marketing break through. Here are many post about how to simplify marketing and create methods for consistently keeping everyone in your organization focused on marketing opportunities.

Additional posts:

Marketing during the Start-Up
Marketing issues that come with Growth

Developing Referrer Relationships

Whenever a clinician makes contact with a new referral person, that clinician becomes the point person for our relationship with that referrer. I am using the term “point person” in […]

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Creating demand by marketing

Practices succeed when they market services to the community they reside in a consistent, congruent, and appealing way. But creating demand by marketing does not come natural to many of […]

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