Additional posts:
Marketing as a Core Activity
Marketing issues that come with Growth
How to grow consistent community marketing: Community Connection Plan
For the first 20 years of my practice, we struggled with our marketing our mental health practice. We needed to find a community marketing system that we all could embrace […]
Growing pains: Outgrowing your brand and how to fix it
Over the years of growing our practice, we found ourselves outgrowing our brand. My practice started as a partnership–until my partner took a university job. Then it was just me–until […]
Starting a new business? The start-up blues
Every one underestimates the challenges of starting a new business. Starting a new business is hard. It is hard even after you read everything you can find and done tons […]
Developing deeper referrer relationships: How to broaden your reach
Whenever a clinician begins a new referrer relationship, that clinician becomes the point person for that connection. And we want the clinician to nurture that referrer relationship until the point […]
Creating demand by marketing
Practices succeed when they market services to the community they reside in a consistent, congruent, and appealing way. But creating demand by marketing does not come natural to many of […]
Rainmaker Lessons: Staying optimistic when marketing
In Ford Harding’s book about those who are super salespersons, he talks about “enthusiasm” as a key characteristic possessed by these rainmakers. (Ford Harding (2006), Creating rainmakers: The manager’s guide […]
Finding the right psychotherapy markets
We have three major psychotherapy markets in the mental health field: potential clients, potential clients’ trusted advisors, and insurance companies. We need to connect with each of these in order to […]
Types of marketing: What works for you?
The types of marketing that are used today has gotten more complex with the advent of the internet. When I began is was all about getting to actually meet people […]
