Managing your Brand Archives - GrowingOurPractice

Managing your Brand

Branding is the sum of everything people know, think, feel, and say about you and your organization. So it follows that managing your brand grows out of listening to your clients and their experiences of your organization. These posts help us understand how we can develop our brand and reinforce our branding message.

Additional posts:

Marketing during the Start-Up

Marketing as a Core Activity

Growing pains: Outgrowing your brand and how to fix it

Over the years of growing our practice, we found ourselves outgrowing our brand. My practice started as a partnership–until my partner took a university job. Then it was just me–until […]

Connecting therapists with each other: An interview with David Klow

David Klow, the founder of Skylight Counseling Center, has a unique way of connecting therapists with each other. I first heard about his “Therapist on Tap” events via his email […]

Ten examples of culture change in one organization

Using the history of the organization I led (Centennial Counseling Center, P.C.) I have highlighted ten examples of decisions our leaders made that changed our culture. In essence, our understanding […]

Branding: A name, some services, and how the dream becomes real

There are many misconceptions about what branding is. Usually, the first thing that comes to mind is a name, a sign, a logo, or a design used in marketing materials. […]