Marketing

Marketing never seems to require urgent action  . . . until it is urgent. Unfortunately by then we are late to the game. Here are many posts about how to do it, how to stay focused on it, and how to enjoy it.

Creating demand by marketing

Practices succeed when they market services to the community they reside in a consistent, congruent, and appealing way. But creating demand by marketing does not come natural to many of […]

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Finding the right psychotherapy markets

We have three major markets psychotherapy markets in the mental health field: potential clients, potential clients’ trusted advisors, and insurance companies. We need to connect with each of these in order […]

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