Additional posts:
Marketing during the Start-Up
Marketing issues that come with Growth
How to grow consistent community marketing: Community Connection Plan
For the first 20 years of my practice, we struggled with our marketing our mental health practice. We needed to find a community marketing system that we all could embrace […]
5 best marketing favorites in psychotherapy practice
I presented a workshop at a hospital on practice development. I had just gone over our marketing favorites when a participant raised her hand. She said, “Yes, I get that […]
Push and pull marketing for mental health
Professional marketers talk about two types of marketing, push and pull marketing. Let’s start with some definitions. Push marketing A push strategy involves promoting your services directly to the customer […]
How to convert solid referral relationships into fan clubs
You have identified a prospective referrer and have begun to build that referral relationship. What do you actually want to say in that first meeting? What is your objective in […]
The benefits of creating demand in your community
Creating demand needs to be a constant focus when starting a practice. When any service is in demand, people are generally willing to pay more for it. Furthermore, they tolerate […]
A marketing video on a practice-wide marketing system
This marketing video lays out some of the details of how we developed a systematic way of marketing a mental health practice to the community. It includes a low-key method […]
Creating demand by marketing
Practices succeed when they market services to the community they reside in a consistent, congruent, and appealing way. But creating demand by marketing does not come natural to many of […]
Spectacular belly flops in marketing
Me doing a belly flop: I approach the diving board with enthusiasm and commitment. I bounce high into the air, reaching the apex of my dive only to suddenly realize […]
Social media marketing: Good or bad?
Social media marketing is all the buzz these days. When I began building a practice there was no social media. In fact no internet. We did it the old-fashioned way […]
Finding the right psychotherapy markets
We have three major psychotherapy markets in the mental health field: potential clients, potential clients’ trusted advisors, and insurance companies. We need to connect with each of these in order to […]