Marketing

Marketing never seems to require urgent action  . . . until it is urgent. Unfortunately by then we are late to the game. Here are many posts about how to do it, how to stay focused on it, and how to enjoy it.

Creating demand for your services

Foundational to a practice’s success is the ability to market your services to your communities in a consistent, congruent, and appealing way. One of the biggest obstacles I faced in […]

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Finding the right psychotherapy markets

We have three major markets psychotherapy markets in the mental health field: potential clients, potential clients’ trusted advisors, and insurance companies. We need to connect with each of these in order […]

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