Marketing

Developing Referrer Relationships

Whenever a clinician makes contact with a new referral person, that clinician becomes the point person for our relationship with that referrer. I am using the term “point person” in […]

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Creating demand for your services

Foundational to a practice’s success is the ability to market your services to your communities in a consistent, congruent, and appealing way. One of the biggest obstacles I faced in […]

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Finding the right psychotherapy markets

We have three major markets psychotherapy markets in the mental health field: potential clients, potential clients’ trusted advisors, and insurance companies. We need to connect with each of these in order […]

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