Build a More Valuable Practice by Diversifying Referral Streams
Diversifying referral streams will strengthen and add resilience to any mental health practice. Furthermore, diversifying referral sources will make the practice more valuable to a potential purchaser. The goal in […]
Push and pull marketing for mental health
Professional marketers talk about two types of marketing, push and pull marketing. Let’s start with some definitions. Push marketing A push strategy involves promoting your services directly to the customer […]
How to convert solid referral relationships into fan clubs
You have identified a prospective referrer and have begun to build that referral relationship. What do you actually want to say in that first meeting? What is your objective in […]
Finding your community: The location and space
Space and location. These are one of the first decisions new practice owners make. In many ways, it is all about the location and then the spaces you have within that […]
Creating demand by marketing
Practices succeed when they market services to the community they reside in a consistent, congruent, and appealing way. But creating demand by marketing does not come natural to many of […]