Why join insurance panels

Posted in Delivering Therapy Services
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Should I become a provider on all the insurance panels in my area? One can find many practice management consultants promoting the “cash only” model of outpatient psychotherapy. There are many virtues to this plan. For example, a higher hourly collection rate, less paperwork, and no need to worry about an insurance company audit. 


There are several downsides of the cash-only practice. Here are some:

  • Finding enough clients with the financial resources to pay out-of-pocket fees
  • The additional marketing required to keep one’s schedule filled
  • Clientele with less socioeconomic diversity.


Not just anyone can make a cash-only practice work. First, it works best if the practice resides in a fairly affluent area. Second, the clinicians must be in demand enough for clients to forgo the use of their insurance benefit. Many will not be able to meet these criteria.

Mission drives the decision

From very early in my practice I chose to join as many insurance panels as I could. Why? In a single word: mission. It was important to me that we create an organization that could meet as many people’s needs as possible. We hire people with a desire to have a broad impact in our communities. Of course we needed to make enough income to live comfortably.  We found we could do that inspire of accepting the lower-paying insurance companies. 

This sort of mission meant taking the insurances that potential clients in our communities might be using. We currently are on about forty different insurance companies’ panels. Yes, that vision meant that the collections rate is lower than for cash-only clients. It also meant we did not have many openings in our schedules. And we have a wide range of clients from many SES levels. Furthermore we could say yes to most of the potential clients who called our office. And by doing so, we could please the referrers who sent them. A cash-only practice would mean turning away a large number of callers seeking our services. 

Recently in Illinois, Blue Cross Blue Shield (BCBS) contracted to become a Medicaid provider. They asked us to join their network. We were fearful of what the administrative burden and fee schedule would be. To our surprise, neither was an issue. In fact BCBS Medicaid is paying at a higher rate than some of our other insurance payers. By being willing to join insurance companies of all sorts, we cover a very wide range of clients, adding interest and a reasonable income as well. 

Also read:

How long does it take to become a full-time therapist?

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