Creating, growing, and leading successful mental health practices

Interested in starting or growing a mental health practice? You have come to the right place. My 40+ yrs of experience are summarized here. You will learn how to:

  • start your own outpatient private practice
  • grow your existing practice
  • realize your practice’s potential, and
  • enjoy your success in the process

David Norton, Ph.D., LMFT has seen it all. He has worked in not-for-profits, partnerships, and as a solo practitioner. Eventually, his practice employed 40 therapists working in 3 locations, providing over 30,000 sessions per year. This website summarizes much of what he has learned as a therapist and practice owner. with Dr David Norton

Five Aspects of Growing Successful Practices

1. Starting Up

What to do before starting a new practice? Develop your infrastructure, team, office space, marketing, and launch plans

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2. Core Activities

Everyday systems that all successful mental health practices use to get the work done consistently, efficiently, and enjoyably

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3. Building Staff & Culture

Recruiting, interviewing, hiring, training, and supervising new staff while taking care of them

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4. Stimulating Growth

Growth and expansion require updating one’s processes, finances, marketing, & branding

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5. Manager Development

Leading, managing, building good habits, handling employee issues, redefining leadership roles

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What they’re saying

“ is a fantastic resource for both early-career and senior clinicians seeking to build their therapy practice. Dr. David Norton is a master clinician and a seasoned businessman. Like everything he does, this website is well-conceived, elegantly executed and easy to navigate, and full of wise and invaluable content. Two phrases leap to mind: thoroughly generous and endlessly helpful. Dig in, stop recreating the wheel, and get rolling!”

Kelly Flanagan, PhD—Cofounder of Artisan Clinical Associates and author of Loveable: Embracing What Is Truest About You So You Can Truly Embrace Your Life

David Norton

Meet David

I began building a mental health private practice in 1983. When I sold the practice at the end of 2018, we had 40 active clinicians and 10 support staff working in 3 different communities providing 0ver 30,000 hours of therapy per year. And truly what I am most proud of is the collective impact we have had on the communities we serve. I believe that the organization I built changes the local world, one hour at a time.

While I did not understand much about building a practice when I started, the results I’ve experienced are so gratifying that I want to share as much as I know with you. My hope is that you might have a similar impact on your community and experience the joy of building a strong and successful organization.