Promoting Growth
in Clinicians
& in Practices

You have come to the right place. Enjoy the 35+ yrs experience summarized right here. You will learn how to:

  • start your own outpatient mental health private practice
  • grow your existing practice
  • realize your practice’s potential
  • have more success and enjoyment in the process

David Norton, PhD, LMFT has seen it all. He has worked in not-for-profits, partnerships and as a solo practitioner. Eventually he grew his practice to one with 40 therapists working in 3 locations, providing over 30,000 sessions per year. This website summarizes much of what he has learned as a therapist and mental health practice owner.

Resources for Mental Health Practitioners

Popular Articles

Practice Management done right

Managing a practice is difficult to do well. And doing the right sort of practice management is challenging. There are so many things to juggle, each with a level of […]

Growing pains: Outgrowing our brand

Over the years of growing our practice, we found ourselves outgrowing our brand. My practice stated as a partnership–until my partner took a university job. Then it was just me–until […]

Therapist pay in private practice

In private practice, therapist pay is rarely based on a salary. Rather all private practices sell a service, usually psychotherapy or psych testing, to the public and collect payment for […]

Wealth in mental health–Why isn’t there more?

Perhaps one of the more shocking secrets in our mental health field is how little profit is in the profession. There really is not much wealth in mental health. The […]

All Articles

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3 Ways to Find Content

This website organizes over 75 posts on a wide range of topics. There are 3 different ways to navigate to what you want:

  1. Menu–Across the top of each page. Click on the Logo to return to the Home page
  2. Course Page–This page organizes All Content as a set of courses. The course outline is also available on the sidebar throughout the site.
  3. Links–Related topics are linked in the body and at the end of each post.

And the Practice Management image? An icon of the daily demands that all successful practices routinely handle every day. Click on it to visit the Course Page. This page organizes all the posts into a course curriculum.

All Content

What they’re saying

“ is a fantastic resource for both early-career and senior clinicians seeking to build their therapy practice. Dr. David Norton is a master clinician and a seasoned businessman. Like everything he does, this website is well-conceived, elegantly executed and easy to navigate, and full of wise and invaluable content. Two phrases leap to mind: thoroughly generous and endlessly helpful. Dig in, stop recreating the wheel, and get rolling!”

Kelly Flanagan, PhD—Cofounder of Artisan Clinical Associates and author of Loveable: Embracing What Is Truest About You So You Can Truly Embrace Your Life

David Norton

Meet David

I began building a mental health private practice in 1983. When I sold the practice at the end of 2018, we had 40 active clinicians and 10 support staff working in 3 different communities providing 0ver 30,000 hours of therapy per year. And truly what I am most proud of is the collective impact we have had on the communities we serve. I believe that the organization I built changes the local world, one hour at a time.

While I did not understand much about building a practice when I started, the results I’ve experienced are so gratifying that I want to share as much as I know with you. My hope is that you might have a similar impact in your community and experience the joy of building a strong and successful organization. Let me know how it goes.